There is also news about Twitter that from today i.e. November 4, a phase of heavy layoffs is starting in the company and about 50 percent of the employees will be fired. Let's try to understand a little, what is the way of earning Twitter?
Twitter revenue model:Until last month, the services of Twitter, the world's largest microblogging site were free, But after becoming the owner of Elon Musk, now money is being charged for blue ticks on Twitter. Elon Musk has said that users will be charged $ 8 for blue tick verification, however in exchange for this fee, users will also get many features including tweet edit and ads.
Regarding charging fees for blue ticks, Elon Musk says that he wants to make the company financially strong. There is also news about Twitter that from today i.e. November 4, a phase of heavy layoffs is starting in the company and about 50 percent of the employees will be fired.
Let's try to understand a little, what is the way of earning Twitter?
Twitter biography: Twitter was started in 2006. To the credit of Jack Dorsey, Biz Stone, Noah Glass and Evan Williams. Twitter is headquartered in San Francisco, California, USA.
Twitter currently has 450 million i.e. more than 45cr million monthly active users. In which 70 million of America, 50 million of Japan and 23 million of India are included. These figures are as of this January 2022. India is at number three in terms of Twitter users i.e. India is the third largest market for Twitter.
Twitter's business model: Twitter's business model is similar to that of other social media sites. Here too people follow each other and share their thoughts through videos, links and photos. Twitter also has the facility of direct messaging.
In the last few years, Twitter has focused its attention on video content, as it is also its biggest source of income. Twitter also provides advertising banners in videos, 70% of which are content creators and 30% are retained by Twitter. In YouTube, this model works at 55%-45%. Twitter's earnings are based on two big models, which include advertising and data licensing.
Twitter advertising model: About 85% of Twitter's revenue comes from advertisements. Twitter earned about $400 million in 2015 from these ads. Apart from this, brands and people also pay money to Twitter to promote their accounts. For such promotions, Twitter charges money on the basis of clicks and re-tweets. Apart from this, separate money is charged for showing advertisements at a particular place. 65% of Twitter's revenue comes from mobile devices.
Twitter Data Licensing Model: Data Licensing is also called Firehose. Twitter sells users' public data. About 500 million tweets are made daily. These Twitter data are sold to brands and big research companies for a hefty amount. These data are analyzed and based on this advertisements are issued.
How Much Money Will Make From Twitter Blue Tick?
In exchange for the blue tick, Elon Musk is going to charge an amount of $ 8 from each account. According to a report, the number of blue tick account holders on Twitter is about 4.5 lakh. In such a situation, Elon Musk's earnings will be around Rs 29 crores every month through Blue Tick. However, after the implementation of the rule, you can give up your blue tick by paying 50% money.
